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Live video platform Bright lets you Zoom with your favorite creators

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What if you could Zoom with your favorite creator and ask them questions? That’s the promise of Bright, the new live video platform launching today from co-founders Guy Oseary and early YouTube product manager Michael Powers. The service, built on top of Zoom, allows fans to engage in live, face-to-face video sessions with creators, ask questions and even join creators on a virtual stage for a more personal and direct learning experience.

Though the startup has some similarities to voice chat apps like Clubhouse, as it also democratizes access to big-name talent at times, the co-founders explain that Bright’s focus will be very different. Besides being a video-on experience, Bright is solely focused on educational content — that is, learning from people who are sharing their expertise with the community. In addition, the sessions hosted on Bright are ticketed events, where the creator decides how many tickets they want to sell and how much they’re charging.

Image Credits: Bright

“Twenty percent of the content on YouTube was learning. It was the second-biggest area next to music. And that was true the first year of YouTube and it’s true now at scale,” explains Bright CEO Michael Powers, as to why Bright has chosen to focus on learning. Powers knows the creator industry firsthand, having launched the YouTube Channels feature while at YouTube, and later managed YouTube’s first revenue-generating opportunities for creators. More recently, he served as SVP and GM at CBS Interactive.

Powers says he saw how powerful educational and learning content could be, but also how difficult it was for creators earning a rev share off an ad network, like YouTube’s, to become self-sustainable.

“I watched that over the past five years, especially, as the different platforms have scaled up,” Powers says, and became inspired to launch a better way for creators to monetize their expertise. “We’ve got to empower [creators] so they can go beyond just being a personal brand or social brand, and be an actual business,” he adds.

Oseary, meanwhile, was tooling around with a similar concept, having also had direct experience with creators in the music industry and through his investments. The founder of Maverick music management company, Oseary continues to manage Madonna and U2, but these days has his hands in numerous startups as the co-founder of Sound Ventures and A-Grade Investments with actor Ashton Kutcher.

Though Oseary and Powers have yet to meet in person, they connected over the web — much like Bright’s creators will now do — to get the new startup off the ground during a pandemic.

With today’s launch, Bright is promising a lineup of more than 200 prominent creators, many from the arts, including Madonna, Ashton Kutcher, Naomi Campbell, Shawn Mendes, Amy Schumer, D-Nice, the D’Amelio Sisters, Laura Dern, Judd Apatow, Deepak Chopra, Diplo, Kenny Smith, Kane Brown, Drew and Jonathan Scott (Property Brothers), Lindsey Vonn, Rachel Zoe, Diego Boneta, Tal Fishman, Ryan Prunty, Demi Skipper, Charlotte McKinney, Jason Bolden, Yris Palmer, Cat & Nat, Ronnie2K, Chef Ludo Lefebvre and Jonathan Mannion, among others.

And it has another 1,500 creators on a waitlist, ready to begin hosting their own sessions when Bright opens up further.

Image Credits: Bright session example

Although Bright’s lineup implies it’s aiming at a high-profile creator crowd, Oseary insists Bright will be for anyone with an audience of their own — not just famous names.

“This is not elitist…If you’ve got an audience and you have something to offer your audience, we would like you on the platform,” he says.

Today, creators can go to other social networks, like Facebook Live or Instagram Live, if they want to just chat with fans more casually. But people will come to Bright to be educated, Oseary notes. And short of getting a creator to FaceTime you directly, he believes this will be the next best way to reach them — and one people are familiar with using, thanks to the Zoom adoption that grew out of the pandemic’s impact to business culture and remote work.

“The best way to connect is to use a platform that we’ve all learned how to use this last year,” Oseary says, referring to Bright’s Zoom connection. “We all already have the app. We already know how to navigate through it. We’ve added a bunch of features to make it more interesting,” he adds.

Image Credits: Bright

At launch, fans will be able to visit Bright’s website, view the array of upcoming events and purchase tickets. Some of the first sessions include Laura Dern leading a “Tell Your Story” session about personal growth; Kenny Smith will interview favorite athletes and discuss their mindsets at turning points in their careers; Property Brothers Jonathan & Drew Scott will host “Room by Room,” focused on home improvement; recording artist Kane Brown will host “Record This: Nashville Edition” about the country music industry; and Ronnie2K will host a series about building a career in gaming.

Bright’s model will see it taking a 20% commission on creator revenue, which is lower than the traditional marketplace split of 30/70 (platform/creator), but higher than the commission-free payments on Clubhouse (at least for the time being!). Further down the road, Bright envisions building out more tools to help creators with other aspects of their business — like the sale of physical or digital goods, for example.

Though there are numerous creator platforms to choose from these days, Bright aims to give creators direct access to their own analytics about their biggest fans, their content and fans’ contact information, like names and emails. This allows them to continue their relationship with their community beyond Bright into other areas of their business — whether that’s email newsletters or Shopify stores.

To make all this work, LA-based Bright has recruited a team with deep expertise in both the creator economy and tech.

This includes Bright’s VP of Talent & Partnership, Kaitlyn Powell, former head of Talent at Caffeine; Bright’s lead Creator & Product Strategy, Sadia Harper, formerly a UX Strategist at Instagram; Bright’s director of Creative Programming, Jeben Berg, previously of YouTube & Maker Studios; Design lead Heather Grates, previously of Pinterest; and Bright’s finance lead Jarad Backlund, previously in roles at Apple and Facebook.

The startup has raised an undisclosed amount funding from Oseary’s own Sound Ventures, as well as RIT Capital, Norwest, Globo and other investors.

Lyron Foster is a Hawaii based African American Musician, Author, Actor, Blogger, Filmmaker, Philanthropist and Multinational Serial Tech Entrepreneur.

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Brazil’s Divibank raises millions to become the Clearbanc of LatAm

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Divibank, a financing platform offering LatAm businesses access to growth capital, has closed on a $3.6 million round of seed funding led by San Francisco-based Better Tomorrow Ventures (BTV).

São Paulo-based Divibank was founded in March 2020, right as the COVID-pandemic was starting. The company has built a data-driven financing platform aimed at giving businesses access to non-dilutive capital to finance their growth via revenue-share financing.

“We are changing the way entrepreneurs scale their online businesses by providing quick and affordable capital to startups and SMEs in Latin America,” said co-founder and CEO Jaime Taboada. In particular, Divibank is targeting e-commerce and SaaS companies although it also counts edtechs, fintechs and marketplaces among its clients.

The company is now also offering marketing analytics software for its clients so they can “get more value out of the capital they receive.”

A slew of other investors participated in the round, including existing backer MAYA Capital and new investors such as Village Global, Clocktower Ventures, Magma Partners, Gilgamesh Ventures, Rally Cap Ventures and Alumni Ventures Group. A group of high-profile angel investors also put money in the round, including Rappi founder and president Sebastian Mejia, Tayo Oviosu (founder/CEO of Paga, who participated via Kairos Angels), Ramp founder and CTO Karim Atiyeh and Bread founders Josh Abramowitz and Daniel Simon.

In just over a year’s time, Divibank has seen some impressive growth (albeit from a small base). In the past six months alone, the company said it has signed on over 50 new clients; seen its total loan issuance volume increase by 7x; revenues climb by 5x; customer base increase by 11x and employee base by 4x. Customers include Dr. Jones, CapaCard and Foodz, among others.

“Traditional banks and financial institutions do not know how to evaluate internet businesses, so they generally do not offer loans to these companies. If they do, it is generally a long and tedious process at a very high cost,” Taboada said. “With our revenue-share offering, the entrepreneur does not have to pledge his home, drown in credit card debts or even give up his equity to invest in marketing and growth.”

For now, Divibank is focused on Brazil, considering the country is huge and has more than 11 million SMEs “with many growth opportunities to explore,” according to Taboada. It’s looking to expand to the rest of LatAm and other emerging markets in the future, but no timeline has yet been set.

As in many other sectors, the COVID-19 pandemic served as a tailwind to Divibank’s business, considering it accelerated the digitalization of everything globally.

“We founded Divibank the same week as the lockdown started in Brazil, and we saw many industries that didn’t traditionally advertise online migrate to Google and Facebook Ads rapidly,” Taboada told TechCrunch. “This obviously helped our thesis a lot, as many of our clients had actually recently went from only selling offline to selling mostly online. And there’s no better way to attract new clients online than with digital ads.”

Divibank will use its new capital to accelerate its product roadmap, scale its go-to-market strategy and ramp up hiring. Specifically, it will invest more aggressively in engineering/tech, sales, marketing, credit risk and operations. Today the team consists of eight employees in Brazil, and that number will likely grow to more than 25 or 30 in the coming 12 months, according to Taboada.

The startup is also developing what it describes as “value additive” software, aimed at helping clients better manage their digital ads campaigns and “optimize their investment returns.”

Looking ahead, Divibank is working on a few additional financial products for its clients, targeting the more than $205 billion e-commerce and SaaS markets in Latin America with offerings such as inventory financing and recurring revenue securitizations. Specifically, it plans to continue developing its banking tech platform by “automating the whole credit process,” developing its analytics platform and building its data science/ML capabilities to improve its credit model.

Jake Gibson, general partner at Better Tomorrow Ventures, noted that his firm is also an investor in Clearbanc, which also provided non-dilutive financing for founders. The company’s “20-minute term sheet” product, perhaps its most well-known in tech, allowed e-commerce companies to raise non-dilutive marketing growth capital between $10,000 to $10 million based on its revenue and ad spend.

“We are very bullish on the idea that not every company should be funded with venture dollars, and that lack of funding options can keep too many would-be entrepreneurs out of the market,” he said. “Combine that with the growth of e-commerce in Brazil and LatAm, and expected acceleration fueled by COVID, and the opportunity to build something meaningful seemed obvious.”

Also, since there aren’t a lot of similar offerings in the region, Better Tomorrow views the space that Divibank is addressing as a “massive untapped market.”

Besides Clearbanc, Divibank is also similar to another U.S.-based fintech, Pipe, in that both companies aim to help clients with SaaS, subscription and other recurring revenue models with new types of financings that can help them grow without dilution.

“Like the e-commerce market, we see the SaaS, and the recurring revenues markets in general, growing rapidly,” Taboada said.

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Orbite offers a five-star ‘space camp’ for would-be space travelers

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As private companies like Axiom Space, Blue Origin, Virgin Galactic and SpaceX prepare to ferry private customers to the stars, a whole new market is opening up to train affluent would-be travelers for their future missions. Case in point: space training company Orbite, whose goal is to combine aeronautics and five-star hospitality in its inaugural astronaut training program.

“We’re going to have hundreds, if not thousands of people this decade of the 2020s, who will go to space, but you just don’t get off the couch and strap into a rocket […] you actually have to get mentally prepared, physically prepared, and also spiritually prepared for this out of out of this world journey,” co-founder Jason Andrews told TechCrunch. “And that’s really our role.”

Orbite (the French word for ‘orbit,’ pronounced or-beet) was founded by space and hospitality industry veterans Andrews and Nicolas Gaume. Andrews is an aerospace entrepreneur that founded Spaceflight and BlackSky, while Gaume, a software and game development entrepreneur, sits on the board of his family’s resort and hotel business Groupe Gaume. Last year, Gaume’s business Space Cargo Unlimited shipped a dozen bottles of wine to the International Space Station. They were later retrieved. (When asked how the wine tasted, Gaume told TechCrunch, “It’s a unique product.”)

The program will be led by Brienna Rommes, who previously worked as the director of space training and research at the National Aerospace Training and Research Center. Rommes has trained over 600 people to prepare for spaceflight, including Sir Richard Branson, Orbite said.

Led by Rommes, the program aim to prepare travelers that are determined to reach space, but Andrews also said Orbite can help customers “try before they buy” – give people a taste of spaceflight for those who are unsure whether they’d actually want to board a launch vehicle. This seems to be their main value proposition, by providing a general overview to space travel across different companies, because they’ll also be competing to a degree with the native (and mandatory) training programs of individual private launch companies that are purpose-built to prepare customers for their flight.

Costs remain prohibitively high for the average spacefarer: it’s been reported that a ticket on Axiom’s inaugural commercial launch to the International Space Station costs upwards of $55 million. Orbite’s premium training program comes in at $29,500 per person for the three-day, four-night stay.

In acknowledgement on the premium price tag, the four training program sessions scheduled through the remainder of 2021 will be held at luxury resorts: the Four Seasons Resort in Orlando, Florida, and Hôtel La Co(o)rniche in Pyla-sur-Mer, France. The latter hotel is owned by Groupe Gaume.

Would-be space travelers will be able to experience up to 5 Gs by taking a ride on a high-performance aircraft as well as simulated zero-gravity. To prepare customers mentally and even spiritually, the training program itinerary includes meditation training, a workshop on stress and anxiety management, and individual coaching with staff “to explore personal goals for space, thoughts and asses possible flight options,” the company said. The itinerary also includes virtual reality mission experiences and a ‘Michelin star’ space food tasting.

“We really want to make sure we bridge the gap with more of a sensorial, psychological, even spiritual preparation for the trip,” Gaume said.

The company’s long-term vision is building and operating many training facilities around the world. The first facility will open in 2023 or 2024, though Andrews and Gaume are not yet sharing where it will be located. They did say that the dedicated training facility will offer a range of packages, with some as short as single-day experiences. They will also offer accommodation and hospitality, potentially for the long term – weeks or even months, depending on if we reach a stage in human space travel where we’re sending private citizens to the Moon or even Mars.

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Treasury Prime raises $20M to scale its banking-as-a-service biz

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This morning Treasury Prime, a banking-as-a-service startup that delivers its product via APIs, announced that it has closed a $20 million Series B. The capital comes around a year since the startup announced its Series A, and around 1.5 years since it raised its preceding round.

For Treasury Prime, the new capital was an internal affair, with prior investors stepping up to lead its new round of funding. Deciens Capital and QED Investors co-led the round, with Susa Ventures and SaaStr Fund also putting cash into the transaction.

As is increasingly common among insider-led fundraises in recent years, the startup in question was not in dire need of new funding before the new investment came together. In fact, Treasury Prime CEO Chris Dean told TechCrunch that his firm is “super capital efficient” in an interview, adding that it had not tucked into its Series A capital until January of this year.

So, why raise more funds now? To invest aggressively in its business. That plan is cliche for a startup raising new funding, but in the case of Treasury Prime the move isn’t in anticipation of future demand. Dean told TechCrunch that his startups had run into a bottleneck in which it could only take on so much new customer volume. That’s no good for a startup in a competitive sector, so picking up its spend in early 2021 and raising new capital in mid-2021 makes sense as it could help it hire, and absorb more demand, more quickly.

And for Treasury Prime’s preceding backers, the chance to put more capital into a startup that was dealing with more demand than capacity likely wasn’t too hard a choice.  Dean added that to make sure the round’s price was market-reasonable, he pitched around 10 venture capital firms, got three term sheets, and then went with his preceding investor group; if any VC reading this is irked by the move, this is the founder equivalent of private-market investors asking founders to come back to them after they find a lead.

But with the banking-as-a-service market growing, thanks to entrants like Stripe showing up in recent quarters, how does Treasury Prime expect to stay towards the front of its fintech niche? Per Dean, by bringing together banks that want fintech deal volume, and fintechs who need both technology and eventual banking partners. By courting both sides of its market, Treasury Prime hopes to be well-situated for long-term growth.

And its CEO is bullish on the scale of his market.

If you imagine the banking-as-a-service market as merely neobanks, he explained, it’s not that big. But his startup expects the number of companies that want to offer their customers the sort banking capabilities that Treasury Prime and some competitors can offer will be broad. How broad? The best way I can summarize the company’s argument is that, a bit like how vertical SaaS has proven that building software for particular industries can be big business, Treasury Prime expects that banking tools will also be built for similar business categories. Vertical banking, perhaps, integrated into other services.

And it wants to be there, offering the back-end tech, and access to banks that the companies building those services will need.

Fintech is a big and expensive market, and Treasury Prime isn’t busy raising nine-figure rounds — yet, at least. According to PitchBook data, Treasury Prime was valued at just over $40 million at the time of its Series A; the company’s new valuation was presumably higher, though how much is not yet clear.

Let’s see how far it can get with $20 million more as it sheds some of its frugal DNA and looks to burn a little faster.

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