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Amazon Fashion launches a custom clothing service, Made for You

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Amazon today is launching a way for customers to create custom clothing with a new service called Made for You, which lets shoppers create a custom T-shirt to their exact measurements. But unlike some companies that use mobile technology to scan and measure your body from an app, Amazon Fashion’s Made for You service requires users to provide the company with their height, weight, body style, and two photos of themselves to get measured for their custom fit.

After users provide their data, they can then choose from a selection of eight different colorways, as well as preferred sleeve and shirt lengths, necklines and fabrics.

To get started with Made for You, users choose between the two types of fabrics to customize the design. This includes either the Medium-weight 100% Pima Cotton shirt or the Lightweight 56% Pima Cotton, 38% Modal, and 6% Elastane tri-blend options. They can then choose other aspects of their shirt — like either a slim, classic or relaxed fit, a crew or V-neck, and short or long sleeve length, for example.

The shirts can even include your name printed on the label, as a small perk.

When finished, customers can view the product they customized on a virtual body double before placing the order. The experience works both on web and inside the Amazon app.

The custom shirts cost $25 are available to all Amazon customers in the U.S., not just Prime members.

At launch, influencers including Blake Scott (650K followers on Instagram), Caralyn Mirand (253K Instagram followers), and Sai de Silva (330K Instagram followers) are touting the new feature on Amazon’s behalf and are featured in its marketing.

Custom clothing is often seen as a luxury and this process does make it more affordable. That can be helpful for those who struggle with fit due to measurements that fall outside of traditional sizing. But the service also seems to be a pretty transparent attempt to grab customer data for the Amazon Fashion business.

Amazon, however, characterizes Made for You as part of its ongoing efforts to eliminate online shopping challenges — this time, size and fit. Over time, the company says it wants to expand Made for You with more styles and selection, based on customer feedback.

Image Credits: Amazon

 

The retailer has been focused on its fashion business for years, having experimented in the past with its Echo Look camera that would help users rate their styling choices. Today, Amazon uses data from its social feature, #FoundItOnAmazon to feed images to “Style by Alexa” for fashion inspiration and to drive sales. And with Prime Wardrobe and its optional styling service, Amazon attempts to learn what its customers like to wear and then automate the shopping process by curating items to try on at home in batches.

Though Amazon didn’t explain how it may put the collected data to use to aid its Amazon Fashion business beyond custom clothing, it did say the data was securely stored and customers could delete their data at any time by tapping the profile icon at the top left of the Made for You home page. Amazon also says the uploaded photos aren’t stored and are deleted immediately after being used to create the virtual body double and determine measurements.

With Amazon’s goal with all these efforts is to improve online apparel shopping, it could potentially extend to other areas — for example, by helping Amazon build out its dozens of private labels in apparel. And with the added data on real-world customer sizing, the retailer could learn how to better cut its clothing for the best fit. It could even be working on systems that could later help customers select their right size just from a photo, perhaps.

Made for You is launching today in the U.S. across web and mobile.

 

 

 

 

Lyron Foster is a Hawaii based African American Musician, Author, Actor, Blogger, Filmmaker, Philanthropist and Multinational Serial Tech Entrepreneur.

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Flourish, a startup that aims to help banks engage and retain customers, raises $1.5M

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It’s not uncommon these days to hear of U.S.-based investors backing Latin American startups.

But it’s not every day that we hear of Latin American VCs investing in U.S.-based startups.

Berkeley-based fintech Flourish has raised $1.5 million in a funding round led by Brazilian venture capital firm Canary. Founded by Pedro Moura and Jessica Eting, the startup offers an “engagement and financial wellness” solution for banks, fintechs and credit unions with the goal of helping them engage and retain clients.

Also participating in the round were Xochi Ventures, First Check Ventures, Magma Capital and GV Angels as well as strategic angels including Rodrigo Xavier (former Bank of America CEO in Brazil), Beth Stelluto (formerly of Schwab),  Gustavo Lasala (president and CEO of The People Fund) and Brian Requarth (Founder of Viva Real). 

With clients in the U.S., Bolivia and Brazil, Flourish has developed a solution that features three main modules: 

  • A rewards engine designed to incentivize users to save or invest money
  • An intelligent and automated micro-savings feature where users can create personalized rules (such as transferring $15 into a rainy day fund every time their favorite sports team wins)
  • A financial knowledge module, where personal financial transactions and spending patterns are turned into a question and answer game. 

In the U.S., Flourish began by testing end-user mechanics with organizations such as CommonWealth and OpportunityFund. In 2019, it released a B2C version of the Flourish app (called the Flourish Savings App)  as a pilot for its banking platform, which can integrate with banks through a SDK or an API.  It is also now licensing its engagement technology to banks, retailers and fintechs across the Americas. Flourish has piloted or licensed its solution to US-based credit unions, Sicoob (Brazil’s largest credit union) and BancoSol in Bolivia. 

The startup makes money through a partnership model that focuses on user activation and engagement. 

Both immigrants, Moura and Eting met while in the MBA program at the Haas School of Business at UC Berkeley. Moura emigrated to the U.S. from Brazil as a teen while Eting is the daughter of a Filiponio father and mother of Mexican descent.

The pair bonded on their joint mission of building a business that empowered people to create positive money habits and understand their finances.

Currently, the 11- person team works out of the U.S., Mexico and Brazil. It plans to use its new capital to increase its number of customers in LatAm, do more hiring and develop new functionalities for the Flourish platform. 

In particular, it plans to next focus on the Brazilian market, and will scale in a few select countries in the Americas. 

“There are three things that make Latin America, and more specifically Brazil, attractive to us at this moment,” Moura said. “Currently, the B2B financial technology market is still in its nascency. This combined with open banking regulation and the need for more responsible products provides Flourish a unique opportunity in Brazil.”

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Inside Workvivo’s plans to take on Microsoft in the employee experience space

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Maintaining company culture when the majority of staff is working remotely is a challenge for every organization — big and small.

This was an issue, even before COVID. But it’s become an even bigger problem with so many employees working from home. Employers have to be careful that workers don’t feel disconnected and isolated from the rest of the company and that morale stays high.

Enter Workvivo, a Cork, Ireland-based employee experience startup that is backed by Zoom founder Eric Yuan and Tiger Global that has steadily grown over 200% over the past year.

The company works with organizations ranging in size from 100 employees to over 100,000 and boasts more than 500,000 users. According to CEO and co-founder John Goulding, it’s had 100% retention since it launched. Customers include Telus International, Kentech, A+E Networks and Seneca Gaming Corp., among others.

Founded by Goulding and Joe Lennon in 2017, Workvivo launched its employee communication platform in mid-2018 with the goal of helping companies create “an engaging virtual workplace” and replace the outdated intranet.

“We’re not about real time, we’re more asynchronous communication,” Goulding explained. “We have a lot of transactional tools, and typically carry the bigger message about what’s going on in a company and what positive things are happening. We’re more focused on human connection.”

Using Workvivo, companies can provide information like CEO updates, recognition for employees via a social style — “more things that shape the culture so workers can get a real sense of what’s happening in an organization.” It launched podcasts in the second quarter and livestreaming in Q4.

In 2019, Workvivo showed its product to Zoom’s Yuan, who ended up becoming one of the company’s first investors. Then in May of 2020, the company raised $16 million in a Series A funding led by Tiger Global, which is best known for large growth-oriented rounds.

Workvivo, which was built out long before the COVID-19 pandemic, found itself in an opportune place last year. And demand for its offering has reflected that. 

“Since COVID hit, growth has accelerated,” Goulding told TechCrunch. “We grew three times in size over where we were before the pandemic started, in terms of revenue, users, customers and employees.”

The SaaS operator’s deals range from $50,000 to close to $1 million a year, he said. Workvivo is Europe-based and operates in 82 countries. But the majority of its customers are located in the U.S. with 80% of its growth coming from the country.

The startup opened an office in San Francisco in early 2020, which it is expanding. Thirty percent of its 65-person team is currently U.S.-based, with some working remotely from other states.

While Workvivo would not reveal hard revenue figures, Goulding only said it’s not seeking additional funding anytime soon considering the company is “in a very strong capital position.”

To tackle the same problem, Microsoft last month launched Viva, its new “employee experience platform,” or, in non-marketing terms, its new take on the intranet sites most large companies tend to offer their employees. With the move, Microsoft is taking on the likes of Facebook’s Workplace platform and Jive in addition to Workvivo.

Despite the increasingly crowded space, Workvivo believes it has an advantage over competitors in that it integrates well with Slack and Zoom.

“We’re sitting alongside Slack and Zoom in the ecosystem,” Goulding said. “There’s Zoom, Slack and us.”

Slack is real-time messaging and what’s happening in the immediate future, and Zoom is real-time video and “about the moment,” he said.

To Goulding, Microsoft’s new offering is unproven yet and a reactionary move.

“It’s obvious there’s a battle to be won for the center of the digital workplace,” he said. “We’re here to capture the heartbeat of an organization, not pulses.”

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Bitflips when PCs try to reach windows.com: What could possibly go wrong?

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Stock photo of ones and zeros displayed across a computer screen.

Enlarge (credit: Getty Images)

Bitflips are events that cause individual bits stored in an electronic device to flip, turning a 0 to a 1 or vice versa. Cosmic radiation and fluctuations in power or temperature are the most common naturally occurring causes. Research from 2010 estimated that a computer with 4GB of commodity RAM has a 96 percent chance of experiencing a bitflip within three days.

An independent researcher recently demonstrated how bitflips can come back to bite Windows users when their PCs reach out to Microsoft’s windows.com domain. Windows devices do this regularly to perform actions like making sure the time shown in the computer clock is accurate, connecting to Microsoft’s cloud-based services, and recovering from crashes.

Remy, as the researcher asked to be referred to, mapped the 32 valid domain names that were one bitflip away from windows.com. He provided the following to help readers understand how these flips can cause the domain to change to whndows.com:

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