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DealShare raises $21 million to expand its e-commerce platform to 100 Indian cities and towns

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DealShare, a startup in India that has built an e-commerce platform for middle and lower income groups of consumers, said on Tuesday it has raised $21 million in a new financing round as it looks to expand its footprint in the world’s second largest internet market.

WestBridge Capital led the Series C round of the three-year-old startup, which is based in Bangalore. Alpha Wave Incubation, a venture fund managed by Falcon Edge Capital, Z3Partners and existing investors Matrix Partners India and Omidyar Network India also participated in the round, bringing DealShare’s to-date raise to $34 million.

DealShare kickstarted its journey the day Walmart acquired Flipkart, the startup’s founder and chief executive Vineet Rao said at a recent virtual conference. Rao said that even as Amazon and Flipkart had been able to create a market for themselves in the urban Indian cities, much of the nation was still underserved. There was an opportunity for someone to jump in, he said.

The startup began as an e-commerce platform on WhatsApp, where it offered hundreds of products to consumers. It didn’t take long before a major consumer spending pattern was visible, Rao said. People were only interested in buying items that were selling at discounted rates, said Rao.

Over time, that idea has become part of DealShare’s core offering. Today it incentivizes consumers — by offering them discounts and cashbacks — to share deals on products with their friends. The startup, which has since launched its own app and website, now operates in over two dozen cities in India.

Consumers wanted products that were relevant to them and they wanted to buy these items at a price that instilled the most value for their bucks, said Rao. “We focused on locally produced items instead of national brands. Even today, 80% to 90% of items we sell are locally produced,” he said.

“We started building a network of these suppliers. It was very tough because none of these guys fancied joining modern retail like e-commerce. Some of them had tried to work with e-commerce firms before but the experience left a lot to be desired,” he said.

Sandeep Singhal, Co-founder and Managing Director of WestBridge, said in a statement, “Majority of Indian population is currently residing in the non-metros and there is a huge business opportunity in these regions. The buying pattern of low and middle-income group is different especially in smaller markets and DealShare seems to have understood the nuances very well. We are very impressed with how the team has scaled up in the last 2 years, while retaining a sharp focus on low cost, high impact model,” said

The startup says it spent the last 18 months to improve its finances and is nearing profitability. Now it plans to invest in its technology stack and expand its platform to 100 cities and towns in five states of India in the next one year. It did not disclose how many customers it serves today, but said it is working to reach 10 million customers and clock $339 million in annual GMV.

Lyron Foster is a Hawaii based African American Musician, Author, Actor, Blogger, Filmmaker, Philanthropist and Multinational Serial Tech Entrepreneur.

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Daily Crunch: Twitter unveils Birdwatch

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Twitter pilots a new tool to fight disinformation, Apple brings celebrity-guided walks to the Apple Watch and Clubhouses raises funding. This is your Daily Crunch for January 25, 2021.

The big story: Twitter unveils Birdwatch

Twitter launched a new product today that it says will offer “a community-based approach to misinformation.”

With Birdwatch, users will be able to flag tweets that they find misleading, write notes to add context to those tweets and rate the notes written by others. This is supposed to be a complement to the existing system where Twitter removes or labels particularly problematic tweets, rather than a replacement.

What remains to be seen: How Twitter will handle it when two or more people get locked into a battle and post a flurry of conflicting notes about whether a tweet is misleading or not.

The tech giants

Walking with Dolly — Apple discusses how and why it brought Time to Walk to the Watch.

Google pledges grants and facilities for COVID-19 vaccine programs — The tech giant is one of several large corporations that have pledged support to local government agencies and medical providers to help increase vaccinations.

Facebook will give academic researchers access to 2020 election ad targeting data — Starting next month, Facebook will open up academic access to a data set of 1.3 million political and social issue ads.

Startups, funding and venture capital

Clubhouse announces plans for creator payments and raises new funding led by Andreessen Horowitz — While we try to track down the actual value of this round, Clubhouse has confirmed it will be introducing products to help creators on the platform get paid.

Taboola is going public via SPAC — The transaction is expected to close in the second quarter, and the combined company will trade on the New York Stock Exchange under the ticker symbol TBLA.

Wolt closes $530M round to continue expanding beyond restaurant delivery — The Helsinki-based online ordering and delivery company initially focused on restaurants but has since expanded to other verticals.

Advice and analysis from Extra Crunch

Qualtrics raises IPO pricing ahead of debut — After being acquired by SAP, Qualtrics announced it would spin out as its own public company.

Fintechs could see $100 billion of liquidity in 2021 — The Matrix Fintech Index weighs public markets, liquidity and a new e-commerce trend.

Unpacking Chamath Palihapitiya’s SPAC deals for Latch and Sunlight Financial — There’s no escaping SPACs, at least for a little while.

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

Everything else

Moderna says it’s making variant-specific COVID-19 vaccines, but its existing vaccine should still work — Moderna has detailed some of the steps it’s taking to ensure that its vaccine remains effective in the face of emerging strains of the SARS-CoV-2 virus that leads to COVID-19.

Original Content podcast: ‘Bridgerton’ is an addictive reimagining of Jane Austen-style romance — Did I mention that the cast is insanely good-looking?

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.

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Debunk, don’t ‘prebunk,’ and other psychology lessons for social media moderation

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If social networks and other platforms are to get a handle on disinformation, it’s not enough to know what it is — you have to know how people react to it. Researchers at MIT and Cornell have some surprising but subtle findings that may affect how Twitter and Facebook should go about treating this problematic content.

MIT’s contribution is a counter-intuitive one. When someone encounters a misleading headline in their timeline, the logical thing to do would be to put a warning before it so that the reader knows it’s disputed from the start. Turns out that’s not quite the case.

In a study of nearly 3,000 people who evaluated the accuracy of headlines after receiving different (or no) warnings about them.

Going into the project, I had anticipated it would work best to give the correction beforehand, so that people already knew to disbelieve the false claim when they came into contact with it. To my surprise, we actually found the opposite,” said study co-author David Rand in an MIT news article. “Debunking the claim after they were exposed to it was the most effective.”

When a person was warned beforehand that the headline was misleading, they improved in their classification accuracy by 5.7 percent. When the warning came simultaneously with the headline, that improvement grew to 8.6 percent. But if shown the warning afterwards, they were 25 percent better. In other words, debunking beat “prebunking” by a fair margin.

The team speculated as to the cause of this, suggesting that it fits with other indications that people are more likely to incorporate feedback into a preexisting judgment rather than alter that judgment as it’s being formed. They warned that the problem is far deeper than a tweak like this can fix.

“There is no single magic bullet that can cure the problem of misinformation,” said co-author Adam Berinsky. “Studying basic questions in a systematic way is a critical step toward a portfolio of effective solutions.”

The study from Cornell is equal parts reassuring and frustrating. People viewing potentially misleading information were reliably influenced by the opinions of large groups — whether or not those groups were politically aligned with the reader.

It’s reassuring because it suggests that people are willing to trust that if 80 out of 100 people thought a story was a little fishy, even if 70 of those 80 were from the other party, there might just be something to it. It’s frustrating because of how seemingly easy it is to sway an opinion simply by saying that a large group thinks it’s one way or the other.

“In a practical way, we’re showing that people’s minds can be changed through social influence independent of politics,” said graduate student Maurice Jakesch, lead author of the paper. “This opens doors to use social influence in a way that may de-polarize online spaces and bring people together.”

Partisanship still played a role, it must be said — people were about 21 percent less likely to have their view swayed if the group opinion was led by people belonging to the other party. But even so people were very likely to be affected by the group’s judgment.

Part of why misinformation is so prevalent is because we don’t really understand why it’s so appealing to people, and what measures reduce that appeal, among other simple questions. As long as social media is blundering around in darkness they’re unlikely to stumble upon a solution, but every study like this makes a little more light.

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Smart lock maker Latch teams with real estate firm to go public via SPAC

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This week, Latch becomes the latest company to join the SPAC parade. Founded in 2014, the New York-based company came out of stealth two years later, launching a smart lock system. Though, like many companies primarily known for hardware solutions, Latch says it’s more, offering a connected security software platform for owners of apartment buildings.

The company is set to go public courtesy of a merger with blank check company TS Innovation Acquisitions Corp. As far as partners go, Tishman Speyer Properties makes strategic sense here. The New York-based commercial real estate firm is a logical partner for a company whose technology is currently deployed exclusively in residential apartment buildings.

“With a standard IPO, you have all of the banks take you out to all of the big investors,” Latch founder and CEO Luke Schoenfelder tells TechCrunch. “We felt like there was an opportunity here to have an extra level of strategic partnership and an extra level of product expansion that came as part of the process. Our ability to go into Europe and commercial offices is now accelerated meaningfully because of this partnership.

The number of SPAC deals has increased substantially over the past several months, including recent examples like Taboola. According to Crunchbase, Latch has raised $152 million, to date. And the company has seen solid growth over the past year — not something every hardware or hardware adjacent company can say about the pandemic.

As my colleague Alex noted on Extra Crunch today, “Doing some quick match, Latch grew booked revenues 50.5% from 2019 to 2020. Its booked software revenues grew 37.1%, while its booked hardware top line expanded over 70% during the same period.”

“We’ve been a customer and investor in Latch for years,” Tishman Speyer President and CEO Rob Speyer tells TechCrunch. “Our customers — the people who live in our buildings — love the Latch product. So we’ve rolled it out across our residential portfolio […] I hope we can act as both a thought partner and product incubator for them.”

While the company plans to expand to commercial offices, apartment buildings have been a nice vertical thus far — meaning the company doesn’t have to compete as directly in the crowded smart home lock category. Among other things, it’s probably a net positive if you’re going head to head against, say Amazon. That the company has built in partners in real estate firms like Tishman Speyer is also a net positive.

Schoenfelder says the company is looking toward such partnerships as test beds for its technology. “Our products have been in the field for many years in multifamily. The usage patterns are going to be slightly different in commercial offices. We think we know how they’re going to be different, but being able to get them up and running and observe the interaction with products in the wild is going to be really important.”

The deal values Latch at $1.56 billion and is expected to close in Q2.

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