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Rocket Lab will try to recover the booster of its Electron rocket for the first time on its next launch

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Rocket Lab is set to complete a crucial test for its rocket reusability program during its next mission, which is currently set to take place sometime in mid-November, with a launch widow that opens on November 16. This is a bit of a surprise, because the launch company said that it would be doing this on its 17th flight, and the next launch is actually its 16th, but the company had a succinct answer for why it moved up the timetable.

This isn’t the first test Rocket Lab has performed in pursuit of reusability — after announcing in August 2019 its intent to recover and refly the Electron booster, something Rocket Lab founder and CEO Peter Beck originally said wasn’t in the cards for the company, Rocket Lab has tested reentry guidance and control systems, as well as the parachute to be used to slow the booster’s descent once it’s back in Earth’s atmosphere.

In a video released today, Beck explained the reasoning behind even attempting to recover the boosters (essentially to increase the company’s rate of production by eliminating the need to build a new booster for every flight) and also the reasons why it wasn’t in the original plan (the Electron is too small to allow for an engine-powered boost back like the ones Falcon 9 and Blue Origin’s New Shepard uses).

But Beck and team realized they could use an unconventional approach that involves flipping the rocket around and angling it such that it survives reentry, paired with a drogue parachute deployment and primary parachute combo that slows it enough that a helicopter can catch it midair as it drifts. This recovery attempt won’t include that midflight snag, but will instead hopefully see the booster land itself gently enough on the ocean’s surface, slowed by the chute, allowing a recovery team to pick it up.

Beck says that the helicopter catch part is actually not his biggest concern, since the company has previously demonstrated that part of its approach works in practice. Instead, it’s ensuring that they’re just able to actually get the stage after it deploys its orbital cargo to begin with.

If Rocket Lab can recover this first stage, that will put it well-within striking distance of putting an operational recovery system in place, hopefully leading to less time between launches and potentially lower operational costs down the line.

No matter how the launch works out, we’ll get the chance to go over the attempt and next steps with Beck at our inaugural TC Sessions: Space event in December, where he’s joining us on our virtual stage for a fireside chat.

Lyron Foster is a Hawaii based African American Musician, Author, Actor, Blogger, Filmmaker, Philanthropist and Multinational Serial Tech Entrepreneur.

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Adobe expands customer data platform to include B2B sales

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The concept of the customer data platform (CDP) is a relatively new one. Up until now, it has focused primarily on pulling data about an individual consumer from a variety of channels into a super record, where in theory you can serve more meaningful content and deliver more customized experiences based on all this detailed knowledge. Adobe announced its intention today to create such a product for business to business (B2B) customers, a key market where this kind of data consolidation had been missing.

Indeed Brian Glover, Adobe’s director of product marketing for Marketo Engage, who has been put in charge of this product, says that these kinds of sales are much more complex and B2B sales and marketing teams are clamoring for a CDP.

“We have spent the last couple of years integrating Marketo Engage across Adobe Experience Cloud, and now what we’re doing is building out the next generation of new and complimentary B2B offerings on the Experience platform, the first of which is the B2B CDP offering,” Glover told me.

He says that they face unique challenges adapting CDP for B2B sales because they typically involve buying groups, meaning you need to customize your messages for different people depending on their role in the process.

An individual consumer usually knows what they want and you can prod them to make a decision and complete the purchase, but a B2B sale is usually longer and more complex involving different levels of procurement. For example, in a technology sale, it may involve the CIO, a group, division or department who will be using the tech, the finance department, legal and others. There may be an RFP and the sales cycle may span months or even years.

Adobe believes this kind of sale should still be able to use the same customized messaging approach you use in an individual sale, perhaps even more so because of the inherent complexity in the process. Yet B2B marketers face the same issues as their B2C counterparts when it comes to having data spread across an organization.

“In B2B that complexity of buying groups and accounts just adds another level to the data management problem because ultimately you need to be able to connect to your customer people data, but you also need to be able to connect the account data too and be able to [bring] the two together,” Glover explained.

By building a more complete picture of each individual in the buying cycle, you can, as Glover puts it, begin to put the bread crumbs together for the entire account. He believes that a CRM isn’t built for this kind of complexity and it requires a specialty tool like a CDP built to support B2B sales and marketing.

Adobe is working with early customers on the product and expects to go into beta before the end of next month with GA some time in the first half of next year.

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Two-year-old Day One Ventures raises new $52.5M fund to invest in Valley startups

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Back in 2018 Day One Ventures launched in Silicon Valley specifically designed to be both a VC and an investor that would also lead marketing and communications for its portfolio. Two years on, Day One has invested in numerous startups to do just that and has today filed with the SEC its new $52.5M fund.

The new fund is similar to the first one: investing across industries from pre-seed to seed, with occasional series A investments (from $100K to $5M).

The fund was founded and is headed by Russian émigré Masha Drokova, who, since arriving in the US a few years ago, has been variously a PR and angel investor, but famously dumped her former life in Russia as a politician and TV reporter.

Drokova says the fund focuses on ‘day one’ companies, as defined by Jeff Bezos, which have ‘customer obsession’ in-built into their company culture.

She says the fund was raised during the pandemic over zoom with $45 million coming from LPs in the first fund. More than 30% of the capital is invested in POC founders; it has 25 female founders in its portfolio; and 33% of its capital is invested in high-growth ‘impact’ companies. Day one has frequently co-invested with Andreessen, Index Ventures, Founders Fund, and Lightspeed.

The fund has had three exits so far: Lvl5, Acquired, Feastly and has invested in Remote.com (with Index and Sequoia).

So far among its portfolio is:

DoNotPay: British founder Joshua Browder, started a chatbot that pays your parking ticket, cancels subscriptions and gets refunds for you. This raised a $15M series A led by Coatue and Andreessen.
Superhuman: An AI-based email client for execs founded by Brit Rahul Vohra – it has raised $35M series B from Andreessen.
MSCHF: This creates viral and controversial products on a Supreme-drop-like model, invested with Founders Fund.
Truebill: a personal finance & savings app.

The fund says its portfolio companies have now raised $825 million in aggregate; over 25% of its capital is in fintech companies; over 30% in AI-powered startups; and it claims to have hit over 500 media publications for its portfolio.

Speaking to TechCrunch, Drakova said “We choose startups with ‘customer obsession’ as the main focus for selection. Secondly, our value add in communications means we have people like Jack Randall who did comms for Robin Hood on our team. Not many women immigrants to the US have raised as much as this, as fast as this. So it’s a good sign for the market.”

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India bans another 43 Chinese apps

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India is not done banning Chinese apps. The world’s second largest internet market, which has banned over 175 apps with links to the neighboring nation in recent months, said on Tuesday it was banning an additional 43 such apps.

Like with the previous orders, India cited cybersecurity concerns to block these apps. “This action was taken based on the inputs regarding these apps for engaging in activities which are prejudicial to sovereignty and integrity of India, defence of India, security of state and public order,” said India’s IT Ministry in a statement.

The ministry said it issued the order of blocking these apps “based on the comprehensive reports received from Indian Cyber Crime Coordination Center, Ministry of Home Affairs.”

The apps that have been banned include popular short video service Snack Video, which had surged to the top of the chart in recent months, as well as e-commerce app AliExpress, delivery app Lalamove, and shopping app Taobao Live. Full list here. At this point, there doesn’t appear to be any Chinese app left in the top 500 apps used in India.

Tuesday order comes as a handful of apps including PUBG Mobile and TikTok explore ways to make a return to the country. In recent weeks, PUBG has registered a local entity in India, partnered with Microsoft for computing needs, and publicly vowed to invest $100 million in the country. Though it is yet to hear from the government.

Tensions between the world’s two most populous nations escalated after more than 20 Indian soldiers were killed in a military clash in the Himalayas in June. Ever since, “Boycott China” sentiment has trended on social media in India as a growing number of people post videos demonstrating destruction of Chinese-made smartphones, TVs and other products.

In April, India also made a change to its foreign investment policy that requires Chinese investors — who have ploughed billions of dollars into Indian startups in recent years — to take approval from New Delhi before they could write new checks to Indian firms. The move has significantly reduced Chinese investors’ presence in Indian startups’ deal flows in the months since.

More to follow…

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