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Illinois is taking a data-driven approach to its mask-wearing ad campaign

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Here’s an example of ad targeting that’s actually good for public health: In a campaign encouraging people to wear masks, the Illinois state government has been focusing its digital ad dollars on the counties with highest COVID risk.

To achieve this, the government’s been working with Civis Analytics, the data science company founded by Dan Wagner, who was previously chief analytics officer for Barack Obama’s 2012 reelection campaign. The campaign kicked off in August, but the state is now sharing more details about its work, including a map that shows the week-by-week risk assessment that it used for targeting.

Crystal Son, Civis’ director of healthcare analytics, explained that every week, her team pulls together the latest county-level COVID data for Governor J.B. Pritzker’s team, who then use that data to determine where ad dollars for the It Only Works If You Wear It ad campaign should be spent.

Cameron Mock, chief of staff at the Governor’s Office of Management and Budget, said in a statement that the government is using “a one-of-a-kind formula to concentrate media dollars in the areas with the most risk.”

Mock continued, “The risk-based formula uses trends of cases and mobility on the county level to designate higher, medium and lower risk counties. It then uses a pro rata share to dedicate the most dollars to the highest risk areas.”

All In Illinois

Image Credits: State of Illinois

This formula divides counties into five tiers, with Tier 1 being the highest risk and Tier 5 being the lowest. Tiers 4 and 5 will still receive a baseline level of ad spend, but Tier 3 counties will see more spending and Tiers 1 and 2 receive the maximum amount.

While the mask campaign isn’t limited to online advertising, the formula is only being used on the digital side because it’s more difficult to adjust funding for more traditional ad channels on a week-by-week basis.

“Each county has unique and changing circumstances due to the virus, so we designed this campaign to respond to the on-the-ground situation in all 102 counties in Illinois,” said Alex Hann, deputy press secretary to Governor Pritzker, in a statement. “As an area’s risk increases, so too will its concentration of public health messaging. As the pandemic continues and another wave of coronavirus looms, the state of Illinois will continue to listen to scientists and follow the data to keep our residents safe.”

Son said she’s not aware of any other campaign responding to COVID-19 that uses a similar model to prioritize spending in the highest-risk geographies. Is it working? While this data doesn’t show the effects of a specific campaign, according to Carnegie Mellon University, 89% of Illinois residents wear masks — currently the 15th-highest usage rate in the U.S.

In the future, Son said she’s hopeful that we’ll see other organizations adopt “a much more customized communications approach” for healthcare.

“We still have the habit in healthcare of treating groups of people as if they are homogenous, as if they all act the same think the same,” she said. “There are widespread applications beyond mask-wearing for more tailored approaches.”

Lyron Foster is a Hawaii based African American Musician, Author, Actor, Blogger, Filmmaker, Philanthropist and Multinational Serial Tech Entrepreneur.

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Qualcomm’s Snapdragon 888 will land on phones in Q1 2021

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As promised, more info following yesterday’s Snapdragon 888 announcement. First off, as expected, the company’s next flagship SoC will arrive in the first quarter of next year. We’re still waiting on specific models, but as noted yesterday, the San Diego-based chip giant already has a lineup of smartphone makers planning to employ the 765 follow-up, including ASUS, Black Shark, LG, MEIZU, Motorola, Nubia, realme, OnePlus, OPPO, Sharp, vivo, Xiaomi and ZTE.

The focuses are also what you’d expect: 5G, AI, speed, security, imaging and gaming. As Qualcomm announced earlier, the new system sports the third-gen X60 5G modem, which supports both sub-6 and mmWave variations of the wireless technology with speeds up to 7.5 Gbps. Also on board is support for Wi-Fi 6 and Bluetooth 5.2.

The sixth-gen version of the company’s AI Engine brings faster processing speeds at lower power consumption — specifically up to 3x performance per watt, per Qualcomm’s numbers. That’s capable of up to 26 tera operations per second (TOPS). Compare that to the “incredible” 5.5 TOPS the company was talking up on the Snapdragon 765 roughly this time last year. The AI stuff is primarily used to boost camera, gaming, connectivity and voice assistants like Google’s.

On the camera side, the new chip features the improved Spectra 580, sporting the line’s first triple ISP (image signal processor). That’s going to go a ways toward fostering multi-camera setup, with the ability to simultaneously have three cameras at up to 2.7 gigapixels a second. The system also supports capture of three 4K HDR videos at once — overkill, perhaps, but neat. There’s improved low-light support as well, to brighten up dark shots — always a nice thing.

The on-board Adreno 660 GPU can do up to 35% faster graphics. The Kryo 680 — based on the new Arm Cortex-X1 architecture — brings up to a 25% uplift in CPU performance. Game rendering has been improved by up to 30%, and titles will get access to Variable Rate Shading — a first for a Qualcomm chip. As for security, the new chip offers a number of new features aimed at protecting on-device data, including the Qualcomm Secure Processing Unit.

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Self-driving trucks startup TuSimple raises $350M from U.S. rail, retail and freight giants

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Self-driving trucks startup TuSimple has closed a $350 million funding round from a diverse consortium of strategic investors that include major U.S. corporations in rail, retail and freight, according to sources familiar with the deal. 

The round, which was oversubscribed, was led by VectoIQ LLC, confirming a report by TechCrunch in September. VectoIQ is the consulting and investment company founded by Steve Girsky, the former GM vice chairman, consultant and investor whose special purpose acquisition company merged with hydrogen electric startup Nikola Corp. this summer. 

The injection of capital stands out not only because of its size, but the array of companies involved. Goodyear, Union Pacific, CN Rail, freight company U.S. Xpress and retailer Kroger all participated in the round, sources familiar with the deal told TechCrunch. Existing investors Volkswagen AG’s heavy-truck business The Traton Group and Navistar also participated. (Last month, Traton, which already held a 16.6% stake in Navistar agreed to acquire its remaining shares.)

TuSimple has raised $648 million since its founding in 2015.

The company declined to comment. 

TuSimple was one of the first autonomous trucking startups to emerge in what has become a small, yet bustling industry that now includes Aurora, Embark, Ike, Kodiak and Waymo. While TuSimple’s founding team and its earliest backers Sina and Composite Capital are from China, a chunk of its operations are in the United States, including its global headquarters in San Diego. TuSimple also operates an engineering center and truck depot in Tucson and more recently set up a facility in Texas to support its autonomous trips —always with a human safety operator behind the wheel. TuSimple also has operations in Beijing and Shanghai. 

As TuSimple has scaled with workforce and testing in the U.S., it has diversified its customer and investor base. The company has attracted a number of investors and partners in recent years, including UPS, Korean Tier 1 supplier Mando Corporation, Traton Group and now U.S. Xpress. 

TuSimple raised $55 million in 2017 with plans to use those funds to scale up testing to two full truck fleets in China and the United States. By 2018, TuSimple began to test on public roads, beginning with a 120-mile highway stretch between Tucson and Phoenix in Arizona and another segment in Shanghai. TuSimple has since expanded operations into Texas. 

Last year, the company’s valuation eked over the $1 billion-mark after raising $95 million in a Series D funding round. It’s unclear what TuSimple’s new post-money valuation is.

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Jitsu nabs $2M Seed to build open source data integration platform

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Jitsu, a graduate of the Y Combinator Summer 2020 cohort, is developing an open source data integration platform that helps developers send data to a data warehouse. Today, the startup announced a $2 million seed investment.

Costanoa Ventures led the round with participation from YCombintaor, The House Fund and SignalFire.

In addition to the open source version of the software, the company has developed a hosted version that companies can pay to use, which shares the same name as the company. Peter Wysinski, Jitsu’s co-founder and CEO, says a good way to think about his company is an open source Segment, the customer data integration company that was recently sold to Twilio for $3.2 billion.

But he says, it goes beyond what Segment by allowing you to move all kinds of data whether customer data, connected device data or other types. “If you look at the space in general, companies want more granularity. So let’s say for example, a couple years ago you wanted to sync just your transactions from QuickBooks to your data warehouse, now you want to capture every single sale at the point of sale. What Jitsu lets you do is capture essentially all of those events, all of those streams, and send them to your data warehouse,” Wysinski explained.

Among the data warehouses it currently supports include Amazon Redshift, Google BigQuery, PostGres and Snowflake.

The founders built the open source project called EventNative to help solve problems they themselves were having moving data around at their previous jobs. After putting the open source version on GitHub a few months ago, they quickly attained 1000 stars, proving that they had delivered something that solved a common problem for data teams. They then built the hosted version, Jitsu, which went live a couple of weeks ago.

For now, the company is just the two co-founders, Wysinski and CTO Vladimir Klimontovich, but they intend to do some preliminary hiring over the next year to grow the company, most likely adding engineers. As they begin to build out the startup, Wysinski says that being open source will help drive diversity and inclusion in their hiring.

“The goal is essentially to go after that open source community and hire people from anywhere because engineers aren’t just […] one color or one race, they’re everywhere, and being open source, and especially being in a remote world, makes it so so much simpler [to build a diverse workforce], and a lot of companies I feel are going down that road,” he said.

He says along that line, the plan is to be a fully remote company, even after the pandemic ends, as they hire from anywhere. The goal is to have quarterly offsite meetings to check in with employees, but do the majority of the work remotely.

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