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SimilarWeb raises $120M for its AI-based market intelligence platform for sites and apps

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Israeli startup SimilarWeb has made a name for itself with an AI-based platform that lets sites and apps track and understand traffic not just on their own sites, but those of its competitors. Now, it’s taking the next step in its growth. The startup has raised $120 million, funding it will use to continue expanding its platform both through acquisitions and investing in its own R&D, with a focus on providing more analytics services to larger enterprises alongside its current base of individuals and companies of all sizes that do business on the web.

Co-led by ION Crossover Partners and Viola Growth, the round doubles the total amount that the startup has raised to date to $240 million. Or Offer, SimilarWeb’s founder and CEO, said in an interview that it was not disclosing its valuation this time around except to say that his company is now “playing in the big pool.” It counts more than half of the Fortune 100 as customers, with Walmart, P&G, Adidas and Google, among them.

For some context, it hit an $800 million valuation in its last equity round, in 2017.

SimilarWeb’s technology competes with other analytics and market intelligence providers ranging from the likes of Nielsen and ComScore through to the Apptopias of the world in that, at its most basic level, it provides a dashboard to users that provides insights into where people are going on desktop and mobile. Where it differs, Offer said, is in how it gets to its information, and what else it’s doing in the process.

For starters, it focuses not just how many people are visiting, but also a look into what is triggering the activity — the “why”, as it were — behind the activity. Using a host of AI tech such as machine learning algorithms and deep learning — like a lot of tech out of Israel, it’s being built by people with deep expertise in this area — Offer says that SimilarWeb is crunching data from a number of different sources to extrapolate its insights.

He declined to give much detail on those sources but told me that he cheered the arrival of privacy gates and cookie lists for helping ferret out, expose and sometimes eradicate some of the more nefarious “analytics” services out there, and said that SimilarWeb has not been affected at all by that swing to more data protection, since it’s not an analytics service, strictly speaking, and doesn’t sniff data on sights in the same way. It’s also exploring widening its data pool, he added:

“We are always thinking about what new signals we could use,” he said. “Maybe they will include CDNs. But it’s like Google with its rankings in search. It’s a never ending story to try to get the highest accuracy in the world.”

The global health pandemic has driven a huge amount of activity on the web this year, with people turning to sites and apps not just for leisure — something to do while staying indoors, to offset all the usual activities that have been cancelled — but for business, whether it be consumers using e-commerce services for shopping, or workers taking everything online and to the cloud to continue operating.

That has also seen a boost of business for all the various companies that help the wheels turn on that machine, SimilarWeb included.

“Consumer behavior is changing dramatically, and all companies need better visibility,” said Offer. “It started with toilet paper and hand sanitizer, then moved to desks and office chairs, but now it’s not just e-commerce but everything. Think about big banks, whose business was 70% offline and is now 70-80% online. Companies are building and undergoing a digital transformation.”

That in turn is driving more people to understand how well their web presence is working, he said, with the basic big question being: “What is my marketshare, and how does that compare to my competition? Everything is about digital visibility, especially in times of change.”

Like many other companies, SimilarWeb did see an initial dip in business, Offer said, and to that end the company has taken on some debt as part of Israel’s Paycheck Protection Program, to help safeguard some jobs that needed to be furloughed. But he added that most of its customers prior to the pandemic kicking off are now back, along with customers from new categories that hadn’t been active much before, like automotive portals.

That change in customer composition is also opening some doors of opportunity for the company. Offer noted that in recent months, a lot of large enterprises — which might have previously used SimilarWeb’s technology indirectly, via a consultancy, for example — have been coming to the company direct.

“We’ve started a new advisory service [where] our own expert works with a big customer that might have more deep and complex questions about the behaviour we are observing. They are questions all big businesses have right now.” The service sounds like a partly-educational effort, teaching companies that are not necessarily digital-first be more proactive, and partly consulting.

New customer segments, and new priorities in the world of business, are two of the things that drove this round, say investors.

“SimilarWeb was always an incredible tool for any digital professional,” said Gili Iohan of ION Crossover Partners, in a statement. “But over the last few months it has become apparent that traffic intelligence — the unparalleled data and digital insight that SimilarWeb offers — is an absolute essential for any company that wants to win in the digital world.”

As for acquisitions, SimilarWeb has historically made these to accelerate its technical march. For example, in 2015 it acquired Quettra to move deeper into mobile analytics and it acquired Swayy to move into content discovery insights (key for e-commerce intelligence). Offer would not go into too much detail about what it has identified as a further target but given that there are quite a lot of companies building tech in this area currently, that there might be a case for some consolidation around bigger platforms to combine some of the features and functionality. Offer said that it was looking at “companies with great data and digital intelligence, with a good product. There are a lot of opportunities right now on the table.”

The company will also be doing some hiring, with the plan to be to add 200 more people globally by January (it has around 600 employees today).

“Since we joined the company three years ago, SimilarWeb has executed a strategic transformation from a general-purpose measurement platform to vertical-based solutions, which has significantly expanded its market opportunity and generated immense customer value,” said Harel Beit-On, Founder and General Partner at Viola Growth, in a statement. “With a stellar management team of accomplished executives, we believe this round positions the company to own the digital intelligence category, and capitalize on the acceleration of the digital era.”

Lyron Foster is a Hawaii based African American Musician, Author, Actor, Blogger, Filmmaker, Philanthropist and Multinational Serial Tech Entrepreneur.

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AutoX becomes China’s first to remove safety drivers from robotaxis

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Residents of Shenzhen will see truly driverless cars on the road starting Thursday. AutoX, a four-year-old startup backed by Alibaba, MediaTek and Shanghai Motors, is deploying a fleet of 25 unmanned vehicles in downtown Shenzhen, marking the first time any autonomous driving car in China tests without safety drivers or remote operators on public roads.

The cars, meant as robotaxis, are not yet open to the public, an AutoX spokesperson told TechCrunch.

The milestone came just five months after AutoX landed a permit from California to start driverless tests, following in the footsteps of Waymo and Nuro.

It also indicates that China wants to bring its smart driving industry on par with the U.S. Cities from Shenzhen to Shanghai are competing to attract autonomous driving upstarts by clearing regulatory hurdles, touting subsidies and putting up 5G infrastructure.

As a result, each city ends up with its own poster child in the space: AutoX and Deeproute.ai in Shenzhen, Pony.ai and WeRide in Guangzhou, Momenta in Suzhou, Baidu’s Apollo fleet in Beijing, to name a few. The autonomous driving companies, in turn, work closely with traditional carmakers to make their vehicles smarter and more suitable for future transportation.

“We have obtained support from the local government. Shenzhen is making a lot of rapid progress on legislation for self-driving cars,” said the AutoX representative.

The decision to remove drivers from the front and operators from a remote center appears a bold move in one of China’s most populated cities. AutoX equips its vehicles with its proprietary vehicle control unit called XCU, which it claims has faster processing speed and more computational capability to handle the complex road scenarios in China’s cities.

“[The XCU] provides multiple layers of redundancy to handle this kind of situation,” said AutoX when asked how its vehicles will respond should the machines ever go rogue.

The company also stressed the experience it learned from “millions of miles” driven in China’s densest city centers through its 100 robotaxis in the past few years. Its rivals are also aggressively accumulating mileage to train their self-driving algorithms while banking sizable investments to fund R&D and pilot tests. AutoX itself, for instance, has raised more than $160 million to date.

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Google faces complaint from NLRB alleging surveillance of employees and other labor violations

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The National Labor Relations Board today issued a complaint against Google after investigating the firing of several employees last November. The complaint alleges Google violated parts of the National Labor Relations Act by surveilling employees, and generally interfered with, restrained and coerced employees in the exercise of their rights guaranteed by Section 7 of the National Labor Relations Act.

The NLRB also alleges Google discouraged “its employees from forming, joining, assisting a union or engaging in other protected, concerted activities,” the complaint states.

“This complaint makes clear that workers have the right to speak to issues of ethical business and the composition of management,” Laurence Berland, one of the fired Google employees, said in a statement. “This is a significant finding at a time when we’re seeing the power of a handful of tech billionaires consolidate control over our lives and our society. Workers have the right to speak out about and organize, as the NLRB is affirming, but we also know that we should not, and cannot, cleave off ethical concerns about the role management wants to play in that society.”

Ex-Googlers Berland and Kathryn Spiers previously filed a federal complaint with the NLRB arguing Google fired them for organizing, which is a protected activity. They had organized around a variety of topics, including Google’s treatment of its temporary, vendor and contractor workers, Google’s alleged retaliation against employees who organized, the company’s work with Customs and Border Protection and more.

Additionally, in November 2019, Google put Rebecca Rivers and Berland on leave for allegedly violating company policies. At the time, Google said one had searched for and shared confidential documents that were not pertinent to their job, and one had looked at the individual calendars of some staffers. Following a protest in support of the two, Rivers, Berland, Duke and Waldman were fired.

“Google has always worked to support a culture of internal discussion, and we place immense trust in our employees,” a Google spokesperson said in a statement to TechCrunch. “Of course employees have protected labor rights that we strongly support, but we have always taken information security very seriously. We’re confident in our decision and legal position. Actions undertaken by the employees at issue were a serious violation of our policies and an unacceptable breach of a trusted responsibility.”

This comes shortly after the NLRB issued a formal complaint against Google contractor HCL, alleging the company repeatedly violated the rights of unionized workers. Moving forward, Berland and Spiers are hoping the NLRB prosecutes the case against Google and seeks reinstatement and damages for them. But the next step is for the complaint to head to the desk of an administrative judge.

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Neuroglee gets $2.3 million to develop digital therapeutics for neurodegenerative diseases

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There are now about 50 million people with dementia globally, a number the World Health Organization expects to triple by 2050. Alzheimer’s is the leading cause of dementia and caregivers are often overwhelmed, without enough support.

Neuroglee, a Singapore-based health tech startup, wants to help with a digital therapeutic platform created to treat patients in the early stages of the disease. Founded this year to focus on neurodegenerative diseases, Neuroglee announced today it has raised $2.3 million in pre-seed funding.

The round was led by Eisai Co., one of Japan’s largest pharmaceutical companies, and Kuldeep Singh Rajput, the founder and chief executive officer of predictive healthcare startup Biofourmis.

Neuroglee’s prescription digital therapy software for Alzheimer’s, called NG-001, is its main product. The company plans to start clinical trials next year. NG-001 is meant to complement medication and other treatments, and once it is prescribed by a clinician, patients can access its cognitive exercises and tasks through a tablet.

Neuroglee founder and CEO Aniket Singh Rajput (brother of Kuldeep) told TechCrunch that its first target markets for NG-001 are the United States and Singapore, followed by Japan. NG-001 needs to gain regulatory approval in each country, and it will start by seeking U.S. Food and Drug Administration clearance.

Once it launches, clinicians will have two ways to prescribe NG-001, through their healthcare provider platform or an electronic prescription tool. A platform called Neuroglee Connect will give clinicians, caregivers and patients access to support and features for reimbursement and coverage.

The software tracks patients’ progress, such as the speed of their fingers and the time it takes to complete an exercise, and delivers personalized treatment programs. It also has features to address the mental health of patients, including one that shows images that can bring up positive memories, which in turn can help alleviate depression and anxiety when used in tandem with other cognitive behavioral therapy techniques.

For caregivers and clinicians, NG-001 helps them track patient progress and their compliance with other treatments, like medications. This means that healthcare providers can work closely with patients even remotely, which is especially important during the COVID-19 pandemic.

 

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